Light for Leonor
Donation-based e-Commerce created to raise medical funds for a child with Dravet Syndrome.
Description:
Light for Leonor is a donation-based e-commerce platform created to fund medical treatment for a child with Dravet Syndrome, a rare and complex form of epilepsy.
The project involved digital strategy, user experience design, emotionally grounded communication, and campaign management. The platform increased visibility, enabled transparent fundraising, and mobilized an entire community around a shared humanitarian purpose.
Team:
- Trinidad Burgos – LinkedIn
Key insights:
People donate more when the story is well told and human-centered.
Transparency and ease of payment are essential for building trust.
Community activation multiplies impact.
Relevant data:
Multichannel communication strategy.
Donation management system with full traceability.
